We’re Vico, a new eco friendly natural deodorant brand.
Our deodorant is free from nasty chemicals like aluminium. Our packaging is also sustainable, even our deodorant tubes are made from cardboard.
The idea of Vico Deodorant came out of frustration.
One day I was in my room getting ready for the day. I sprayed a regular aerosol deodorant beside my girlfriend Marie, who told me not to spray it so close to her because it was full of nasty chemicals.
I didn't really know what she was talking about, so I decided to give it a Google.
I was shocked when found out that there are tonnes of controversial ingredients used in mainstream deodorants and antiperspirants.
I also learned that the deodorant industry has a massive impact on the environment. I found out that 15 BILLION pounds of plastic waste is produced by the industry each year.
I learned about natural deodorants and started searching for an alternative to the mainstream brands we were using.
I found it very difficult to find a sustainable natural deodorant that ticked all of the right boxes. Most natural deodorants didn't work, used plastic cases or smelled kind of funky.
I decided to take matters into my own hands. In January 2021 I decided that I was going to spend all of my free time (thanks level 5 lockdown) creating a natural deodorant that actually works and that didn't use plastic cases.
I spent all of February and March getting feedback from friends, family and email subscribers who had volunteered to try out our deodorants.
After 100+ different formulas we finally created a deodorant that worked great, smelled amazing and used sustainable packaging.
Not only that, we managed to source almost all of our ingredients and packaging from other small businesses.
We decided to try and sell Vico to other people who were as frustrated as us. We were overwhelmed with the response and positive feedback people gave us.
Ben & the Vico Team